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startup support

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Get moving with structure that fits your stage

Modular support for early-stage founders who need focus, not fluff

TAILORED SUPPORT

TO FILL THE GAPS

You have a great idea but are unsure how to move forward? 

You received investor feedback and need help implementing it?

Not ready to scale yet?

 

We still want to support you.

We believe every startup deserves access to good strategy, also in the early days.

 

That is why we created a set of modular, affordable packages designed for founders at the pre-seed or early traction stage.

Each one delivers a clear outcome, whether you need feedback, a structured plan, or just someone to help you get unstuck.

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Packages start at €80 and include:

  • Strategy challenges

  • Business model help

  • Positioning review

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No vague sessions. No upselling. Just useful, experienced support, with fixed prices and fast results.

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Premium support made accessible.

QUICK WINS, REAL IMPACT PACKAGES

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​Bring a challenge or question, leave with concrete answers and next steps. 

 

You’ll get:​

  • Intake call and a review of your existing materials

  • One focussed 60-minute session with solution paths

  • Written summary with recommended next steps

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​​€80

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“I ONLY NEED SOME HELP WITH ...”​​
A single session to unblock a challenge and move you forward.

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For example:

– Strategic business plan structure

– Ideal customer + value proposition

– Brand personality outline 

– Business model set-up 

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You’ll get:​

  • An intake call + review of your materials

  • Pre-filled framework with your input + our initial suggestions

  • 60-minute session to walk you through and refine it 

  • Clear next steps 

  • 30-minute follow-up call to ensure progress 

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​​€250

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“JUST GET ME STARTED, I'LL TAKE IT FROM THERE…”
A structured kick-off so you can continue solo.

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For founders who’ve done the work but want validation before moving forward. ​

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We do not rework your materials. We highlight what needs strengthening and why.

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You’ll get:

  • Intake call to understand your goals and context

  • Full review of submitted materials

  • Pinpointed strategic and investor-focussed feedback

  • 30-minute feedback session with suggestions

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€80/item

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“PLEASE HAVE A LOOK AT…”
An expert review to sharpen what you have or spot any gaps.

STRATEGY PACKAGES

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SWOT ANALYSIS
Mitigate risks, capitalise on potential 

A well-done SWOT is more than a 2x2 grid. It provides sharp, investor-relevant insights about your business, team and your playing field.

 

We turn these insights into the first building blocks of your strategic direction.

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You’ll get:

  • 30-minute intake call

  • We collect SWOT input from each team member (up to 10 people)

  • Internal (Athena) definition of strategic responses and mitigation paths

  • Working session to present and refine initial strategy directions

  • Written summary with final SWOT and strategic takeaways

  • 30-minute handover call

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€300

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Your current plan is not landing. Maybe it is too complex, too vague, or just not convincing.

 

We strengthen it into a sharp, investor-ready one-pager, that shows you know how to execute and grow.

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It is the base for your pitches and decks.

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You’ll get:

  • 30-minute intake call and review of current materials.

  • In-depth diagnostic review

  • 2 working sessions (each as long as we need) to revise and clarify

  • Refined one-page OGSM-style plan (not including measures and actions)

  • 30-minute handover call 

  • 30-minute follow-up call 

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​​​​​​​​​​​​​€500

BUSINESS PLAN MAKEOVER
Upgrade what you already have

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​When a product is new or unique, it can be tempting to think competition is not a concern. Yet investors know how fast others can catch up. And there is always a substitute.​

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An essential part of strategy is shaping and educating the market so that your unique strengths become what the market demands. 

 

This creates strong barriers to entry, by making competition less relevant. A natural monopoly.


Part I – Exploration & Recommendations
We explore the most relevant strategic moats for your business. 

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You’ll get:

  • 30-minute intake call 

  • Review of current positioning and defensibility

  • Competitor overview with relative and absolute advantages 

  • Moat types relevant to your business

  • Recommendations for moat development

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€250​​​

MOAT STRATEGY
Turn what makes you different into
what makes you untouchable.

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This package helps you develop or refine a business model that is robust and scalable. ​

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We define your revenue model, explore pricing options, and clarify how you deliver value. 
 

You walk away with a clear, coherent business model that supports your strategy, pitch, and financial planning.
 

You’ll get:

  • 30-minute intake call

  • Review of any existing materials

  • Two strategic co-creation sessions, each as long as we need

  • Visual business model summary (canvas or similar)

  • Revenue model and pricing suggestions to support revenue projections​

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€400

BUSINESS MODEL DEVELOPMENT
How your business creates, delivers, and captures value

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​​​​Part II – Development & Implementation
We work out the chosen moat(s).

 

For example:

  • Sharpen positioning based on product-market fit

  • Develop a brand profile that builds loyalty

  • Unique strategic partnerships

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Fee depends on scope and complexity

small print

Quick Win packages

Fixed fees

 

Strategy packages

Fees are indicative and may be adjusted up or down

following the intake call about your specific project needs

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Additional T&C apply, click here. 

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