Scale with
smart strategy & identity
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Build the business behind the product
with actionable strategy, and your culture intact
Whether you call it a roadmap, a playbook, or a strategy, you don’t miss it until you really need it.
By then, the overview has started to slip, and direction becomes unclear. That’s where we come in.
We help scale-ups put structure and focus behind their growth, bringing back the overview and a strong sense of identity.
Our strategic roadmaps are actionable, align people across functions and levels, and help founders scale with a flexible strategy that is lived, not just written.
Get back the overview. Give your team autonomy.
Scale with structure and soul.
typical challenges
Scale-ups without strategy & structure will lose ...
Everyone is busy, but pulling in different directions
Everything feels urgent, but nothing truly moves forward.
FOCUS & OVERVIEW
Top talent hesitates when things feel unclear or unstructured
Onboarding is chaotic and unfocussed
People leave when they spend more energy navigating confusion than doing great work
TALENT
Processes, systems and silos build walls and drain culture & soul
What made the company special starts getting lost in the noise
SPIRIT
what you get with us
we give you back overview, direction and alignment
Strategic planning
on just one page that connects vision to action
Internal alignment
across growing teams, departments, levels and regions
Positioning and messaging
that drive customer growth and keep competitors away
Strategy and (brand) values
rolled out together, they grow the business and culture
who we work with
scale-ups preparing for growth
Already have product–market fit and traction
Typically just after seed or Series A funding
Growing their team from 5 to 50+ and feeling the new complexity
Looking for structure, strategic focus, and cultural alignment to grow without losing their edge
Investors who want to support their portfolio beyond funding
We also offer affordable entry-level packages for pre-seed startups — learn more
what investors say
"Your company has to achieve a monopoly. Something utterly new, something that can't be copied."
One of the 4 criteria to see if a business has the potential to become a monopoly, is its brand.
"Strong brands form strong bonds and create a buzz that can't be replicated."
– Peter Thiel
PayPal and Palantir Technologies
"No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it."
– Jack Welch, former CEO of General Electric
"Connect the dots between individual roles and the goals of the organization. When people see that connection, they get a lot of energy out of work."
– Ken Blanchard, Leading at a Higher Level
"Your culture is your second product:
At HubSpot, we have two products: one we sell to our customers (HubSpot’s CRM), and one we sell to our employees (HubSpot’s culture).
Like your product, you need your culture to be unique relative to the competition (for talent) and you want your culture to be very valuable (for talent).
Like your product, when your culture is unique and valuable, your company turns into a magnet that attracts and retains terrific talent.
And also like your product, it’s never done—it needs continuous iteration."
– Brian Halligan, Co-Founder and CEO of Hubspot
