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About us

About us

Strategy, brand and employee engagement consultants with 25+ years of experience

Athena Associates is built on a unique partnership: Consultancy insight matched with client requirements.

Rudolf excels at distilling strategic ideas into clear, actionable roadmaps and creating brand identities that truly capture a company’s spirit.

Mariska’s Internal Communications expertise from companies like Shell complements this by embedding the strategy and brand within the team.

Our mission: fuss-free, friendly, premium consultancy, with a streamlined und uncomplicated process. Tailored to the needs of small and medium-sized businesses. 
 
Dutch nationals, marketing-focused Business Economics Master’s Degrees plus experience living across Europe and working globally; we offer a diverse and informed approach.
 
We're driven by good working relationships with business owners, turning their "impossible" into achievable, and simplifying success. We reduce complexity, and increase the personal touch that larger consultancies often lack.

This is top-level consultancy reimagined for smaller budgets.

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Mariska Praktiek

Mariska has a background in the international corporate environment in the IT, insurance, finance and oil & gas industries, including over ten years for Shell.

Her responsibilities included communicating strategy and engagement across all corporate functions, working at board level and with functional leaders. She worked on mergers, acquisitions, outsourcing, downsizing and re-organisations.

 

In addition, she has trained numerous leadership teams and managers in leadership communication. 

 

Mariska has a Master’s in Business Economics.

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Rudolf Rodenburg

Rudolf has worked at some of the world’s leading brand and strategy consultancies, including Interbrand, WPP’s Superunion and Omnicom’s TBWA.

His experience ranges from pharma to airlines and from energy to FMCG and finance. His areas of expertise include business strategy, brands, communication strategy, employee engagement and internal branding. 

 

For British Airways, he guided a global brand relaunch and internal roll-out for over 40,000 employees. At SOS Children’s Villages, an NGO present in 130 countries, he worked on global strategy and brand development at board level as Global Communications Director.

Rudolf successfully brings together parties from different cultural and functional backgrounds to create an open atmosphere and build on strengths and cultural differences.

 

Rudolf has a Master’s Degree in Business Economics.

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