Discover the effectiveness of business planning with the OGSM methodology
As long as people see strategy as something extra, on top of their daily work, it is not going to happen.
OGSM weaves strategy into the everyday activities, and that’s how objectives are reached.
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OGSM stands for Objectives, Goals, Strategies and Measures and simplifies your business plan into one page, highlighting how its parts are related:
Long-term: Where you are going and what needs to be achieved
Mid- and short-term: what needs to be done by whom and when
It is ideal for consistent communication to the Board, the Management Team and all employees.
IN MORE DETAIL
Objective: An OGSM begins with a definitive statement of the qualitative goal, outlining the organization's desired market position and direction within a specific timeframe, requiring team consensus without being overly broad.
Goals: The qualitative objective is then converted into measurable, quantitative goals to determine if the desired outcomes have been achieved.
Strategies: Strategies are formulated to achieve the Objective, focusing on selecting a few effective paths over many, based on market insights and innovative thinking.
Measures: Strategies are broken down into specific actions and responsibilities. And because those who write the actions will also implement them, there is a strong sense of ownership and responsibility.
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​All resources within the organisation contribute to the shared objective: teams are motivated to work together to help eachother achieve the organisation's goals.
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WHAT EXACTLY MAKES OGSM SO SPECIAL AND SUCCESSFUL?
The open dialogue when writing the OGSM is essential: confrontation and reflection ensure shared ownership.
1 page : overview and clarity
Specific: A clear, concise way of writing that leaves no room for interpretation.
​Focus: deciding what to do and – equally important – what NOT to do. So you can continue that focus during the implementation of the strategies.
When you spread your efforts across ten different strategies, you won't achieve any of them. However, by narrowing your focus to just a few, achieving them becomes realistic.
​Day-to-day emphasis: Linking strategic planning with the daily priorities of employees and teams ensures that departments and colleagues keep each other better informed about progress and steps to be taken.
Frequent evaluation: do the actions contribute to implementing the strategies? The dashboard will tell you this, and also where you need to adjust. OGSM supports the realisation of a continuously improving organisation.
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Strategy
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Ready for a strategic plan that delivers results?
Discover the effectiveness of business planning with the OGSM methodology.
OGSM – a one-page business plan introduces a methodology that makes a real change. With OGSM, plans and goals become tangible and achievable, turning strategy into clear and concise words and figures. These can quickly and succinctly be transformed into actions and responsibilities, allowing you to effortlessly communicate the strategy across all levels of your organisation. OGSM ensures that all efforts within the organisation contribute to the whole and that teams are motivated to work together to help achieve the organisation's goals.
Limiting your plan to just one page not only forces you to make very focused choices when formulating your plan but also to maintain the right focus during its execution. Linking strategic planning with the daily priorities of employees and teams ensures that departments and colleagues keep each other better informed about progress and steps to be taken.
With OGSM, the chosen strategy stays at the forefront, and everyone involved knows exactly what is needed to reach the collective business goals. Thanks to a clear dashboard, the results are visible at a glance. By continuously evaluating whether the strategy contributes to the set goals, you quickly know where to adjust. Thus, OGSM supports the realisation of a continuously improving organisation.
Result: transparency, shared goals and incentives, focus, motivation and internal efficiency.
Brand
The DNA of the organisation
We work with senior management and their strategy, marketing, communications, digital and HR teams to define and sharpen brands. Together, we find the DNA of the organisation and make this explicit.
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Result: better alignment and sense of connectedness across all functions and levels in the organisation, leading to improved day-to-day decision-making and motivation.
Leadership, Engagement, Internal Communication
Making it work
The success of an organisation or department is determined by the effectiveness of its leaders in engaging with their counterparts and employees to embed strategy, brand and culture. Therefore, we offer various made-to-measure training programmes for leaders, leadership teams and supporting functions (e.g. HR and Internal Communications) to help you make your strategy work.
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Result: engaged and empowered employees with a sense of purpose, direction, motivation and confidence.
