You have a strategy, and now the brand has to be adjusted because there is a discrepancy between where you go (strategy) and how you do that (brand)
The image on the inside and the outside needs to be in line with the strategy
The profile of the organisation does not differentiate much from competitors or is not very clear in general, resulting in lost opportunities
The brand is losing relevance in the market because it is not adjusting to changing times and preferences
The visual identity needs to be changed to reflect the strategy and create a sharper profile, but it is unclear what direction this change should take. The judgement criteria for the development of a new identity are missing.
We work with executives and their strategy, marketing, communications, R&D, digital, HR and other teams to define and sharpen brands. Together, we find the DNA of the organisation and make this explicit.
Result: better alignment and sense of connectedness across the organisation and at all levels, leading to improved day-to-day decision-making and motivation.
Example of deliverables:
Analysis of organisation, market, competitors and (potential) target groups
Definition of brand strategy, purpose and positioning – internally and externally
Brand portfolio and architecture
The employee journey: employer brand, employee engagement, internal branding
Overview of our offer
Where to go
The DNA or your organisation
Making it work
Clear mind, better decisions
For organisations and individuals, in groups and 1-to-1, bespoke and off-the-shelf