Q: There are so many strategy methodologies, what makes this one better?

A: OGSM acts as a framework and allows you to use the

information you get from other methodologies.

For example, SWOT, Business Model Canvas, Five Forces, or Balanced Score Card can feed into OGSM.

Additionally, more recent methods like Agile Strategy and OKR can integrate their outcomes into the OGSM model.

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The brilliant thing is that OGSM also works on its own, without the need for these other models.

A: OKR has a short term, quarterly focus, which is not linked to a more long-term element like the Objective. 

It suits clearly outlined projects that rely strongly on creativity, such as software development.

OKR lacks the How, leaving the Actions open to interpretation and obstructing internal collaboration. This males it vulnerable to being executed inefficiently.

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​OGSM adds the How and breaks down the inspirational objective into manageable and directing strategies, plus actions. This leaves no excuse for non-implementation.

Q: What about OKR? Isn’t that better and easier?

Q: What is the typical process?

PHASE 1
– Initial discussion about your situation and expectations.
– Selection of participating key stakeholders and stakeholder-representatives.
– (Optional) Confidential interviews with a selection of stakeholders (can also be non-participants)
– Setting the dates

PHASE 2
Workshop 1
– Creation of Objective and Goals

Workshop 2
– Review of refined O and G
– Creation of Strategy and Measures (Dashboard)

Workshop 3
– Review of refined S and M
– Creation of Measures (Action plan)

PHASE 3
Presentation of refined and final OGSM