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Typical situations:

  • International or internal cooperation is not running smoothly but it is unclear what precisely the difficulties are

  • The existing corporate culture does not support the new strategies or brand; there is a mismatch

  • Expansion into foreign markets is unsuccessful, and markets react in a different way to approaches that proved successful elsewhere

  • Performance of employees who have come from abroad seems not as good as in their home country 

  • The organisational culture causes people to leave, leading to a high fluctuation of staff, despite financial incentives to keep them within the organisation

Corporate culture and country/regional culture are a source of identification and belonging and provide direction. However, both can be sources of frustration and an obstacle to cooperation.

We work with a simple framework built around the seven main factors that shape culture to decode culture-based behaviours. The resulting increased understanding broadens perspectives and creates an appreciation for each other. 

Result: Improved cooperation and better outcomes by using everyone's strengths


  • Training on cultural awareness and “cross-culture benefits” to improve cooperation 

  • Leadership training: managing across the diverse cultural contexts of today’s workplace

  • Preparing both individuals who will move abroad and teams operating in foreign markets on the various aspects of culture they can run into on a day-to-day basis 

  • Quickly getting to the core of issues that are caused by cultural misunderstandings

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