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TOP-LEVEL STRATEGY CONSULTING
REIMAGINED
FOR SMALLER COMPANIES AND SMALLER BUDGETS
our difference
actionable – achievable – affordable
SMEs and start-ups deserve access to premium strategy consulting.
Athena Associates overcomes any barriers you might be facing. So you get the same high quality like larger companies.
LESS COMPLEXITY
We reduce complexity with a streamlined, standardised and proven approach.
REAL-WORLD STRATEGIES
Instead of wordy and abstract powerpoint presentations, we deliver a complete, actionable
business plan on one A4 page.
FIXED FEES
We charge per project, not per hour: a fixed approach, with a fixed format for the outcome, and a fixed low fee. No surprises.
FIXED TIMING
Our structured approach of three half-day workshops ensures a
time frame of one month
from beginning to end.
stages & challenges
ORGANISE, FOCUS & FUND
Early-stage businesses are full of ideas but struggle with focus, structure, and funding.
OGSM turns your vision into actionable steps, aligns your team, and provides clarity for stakeholders.
The challenge: In the early stages, businesses are bursting with ideas but lack structure. Teams work hard but are easily derailed by distractions, funding challenges, and a reactive approach to decision-making.
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What OGSM does: OGSM translates your vision into achievable strategies and actions, creating focus and direction. It aligns the team around shared goals and ensures everyone knows their role in turning the vision into reality.
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The impact: With OGSM, early-stage businesses gain the structure and clarity needed to secure funding and make consistent progress. Investors see a clear plan for success, and teams work together more effectively, accelerating growth.
In the early stages, businesses are often bursting with ideas but struggle to turn them into structured, actionable plans.
While the vision may be clear, day-to-day operations and the need to secure funding can become overwhelming, leading to a lack of focus.
It becomes hard to organise work effectively, leading to missed opportunities and a slower path to growth.
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You work long hours, but it doesn't seem to make much of a difference.
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Each day starts with a plan, but distractions and the challenge of finding funding derail progress.
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There is a lack of direction: goals are constantly adjusted, and decision-making is reactive instead of proactive.
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Ideas are clear in your mind but hard to articulate or get executed.
GROW & MATURE
Our clients typically come to us in one of these three stages
Scaling a business introduces complexities that can stall progress. OGSM provides a clear plan, fosters transparency, and aligns efforts, keeping growth on track.
As your business enters the next phase of growth, new challenges arise that can stall progress.
While early-stage successes brought momentum, scaling up often introduces complexities that can lead to stagnation.
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Teams juggle too many projects, leading to stretched capacities.
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Due to rapid growth, processes that worked at an early stage become insufficient.
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Departments start operating in silos, leading to miscommunication and a lack of cohesion on long-term objectives.
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Employees complain that they are feeling disconnected or unsure of their role in the bigger picture.
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Diversification distractions lead to loss of focus on core competencies.
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Without clear strategic direction, leadership starts to pursue new ideas that don’t align with the core vision.​
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Decisions are taken in response to immediate challenges rather than sticking to a long-term vision​.
REDUCE & SELL
At this stage, business owners are ready to reduce their involvement in day-to-day operations, or they are preparing to sell the company.
Your business is inseparable from you – you are its essence. The company’s operations and success heavily depend on you.
During your holiday, there's daily contact with your team:
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Trying to staying in control
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Avoiding stagnation
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​Investors struggle to see the business’s potential:
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Its valuation is unclear without a documented strategy including clear growth plan.
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Its direction is unclear without a strategy for growth including an actionable plan for scaling or sustainability​