top of page

IN A NUTSHELL

Athena first block image-min (1).png

TOP-LEVEL STRATEGY CONSULTING  

REIMAGINED
FOR SMALLER COMPANIES AND SMALLER BUDGETS

a 1-page strategic business plan –
actionable, affordable

Benefit 1-min.png

WHAT WE DO

 

At Athena Associates, we've reimagined top-level strategy consulting to cater specifically to small and medium-sized enterprises (SMEs), start-ups, and entrepreneurs.

We guide you in regaining focus, getting that feeling of overview, and a sense of achievement by working with you to define where you're going and how exactly you're going to get there.​​​​

Benefit 2-min.png

WAY OF WORKING

 

Our approach is fuss-free, friendly, and fair-priced.

Designed to bring the premium strategy consulting experience within reach of smaller businesses.

No intimidating complexity
No unclear fees
No abstract strategies
No endless meetings

Benefit 3-min.png

TYPICAL BUSINESS STAGES

 

1)      ORGANISE & FOCUS

You have a brilliant business idea but are overwhelmed by the complexity of bringing it to life

2)     GROW & MATURE

Your company has made a promising start but you are hesitating to scale up

3)    REDUCE & SELL

You're running a successful business and are looking to smoothly transition leadership or prepare to sell

The method we use is widely adopted at the corporate level and is called OGSM.

This stands for Objective – Goals – Strategies – Measures.

It is also referred to as

a business plan on an A4 page.

 

We've tailored this powerful tool specifically for SMEs, Start-Ups, and Entrepreneurs.

key benefits of ogsm

Benefit 1-min.png

OGSM creates a collaborative, transparent work environment where employees feel engaged and valued by aligning goals and clarifying roles.

This fosters accountability, reduces internal friction, and boosts productivity.

​​​​​​

  • Boosting employee engagement

  • Improved employee retention

  • Enhanced onboarding

  • Stakeholder buy-in

engage and motivated employees

Benefit 3-min.png

OGSM offers businesses the structure they need by breaking down (complex) ideas into manageable steps.

This clarity ensures that everyone is on the same page.

 ​

  • ​​Clear direction

  • ​Improved focus

  • Enhanced alignment

clarity, focus and transparency

Benefit 3-min.png

OGSM focusses on prioritisation: the most important tasks get done, leading to improved productivity and cost savings.

​​

  • ​​Better resource allocation

  • Increased productivity

  • Fewer and shorter meetings

  • Streamlined processes

fewer conflicts and better resource planning

Benefit 1-min.png

OGSM helps to anticipate challenges and opportunities by providing a framework for regular reviews and updates. Strategies are continuously refined.

​​

  • ​​Clear goals with accountable persons 

  • ​​Adjustments to changing conditions.​

  • Strategy becomes everyday business, Beat challenges and seize opportunities 

accountability,  
proactive management

ABOUT US

Academy_edited_edited_edited_edited.png

A unique partnership:

consultancy experience meets

in-depth understanding of corporate reality

Dutch nationals: pragmatism and directness, under a friendly cover.

We lived across Europe and worked globally (we still do). We have a can-do mentality, and are driven by turning our clients' 'impossible' into achievable.

We successfully bring together parties from different cultural and functional backgrounds to create an open atmosphere, and build on strengths and expert insights.

 

We have that personal approach that larger consultancies often lack. This is top-level consultancy reimagined for smaller budgets.

 

While our hubs are located in Barcelona and Zurich, we operate globally, providing our services both virtually and in person, in English, German or Dutch, and wherever you are in the world.

OUR DIFFERENCE AS CONSULTANTS

Academy_edited_edited_edited.jpg

We believe that every business, no matter its size, deserves access to professional-quality strategy support.

 

That's why we have simplified the process, keep costs clear and affordable, and work with you and your team to ensure the strategy is practical, motivating, and ready for action.

Reduced complexity

Fixed timeline

Fixed low fee

Fixed outcome format

time investment

Benefit 1-min.png

ON YOUR SIDE

 

Owner or senior leader:

– 2 working days
 

Key stakeholders:

– 1/2 day per workshop

On average:

– 1/2 day to 1 day for most participants

Benefit 1-min.png

ON OUR SIDE

 

An OGSM can be ready in 1 month after the initial meeting to discuss your situation, select participants and set the 3 workshop dates.

 

2 weeks between workshops to refine outcomes and prepare for the next.

THIS IS A MUST-HAVE FOR

entrepreneurs,
start-ups and SMEs

Academy_edited_edited.png

STRATEGY IS ABOUT MAKING CHOICES AND TRADE-OFFS, CHOOSING TO BE DIFFERENT
–MICHAEL PORTER

THE ESSENCE OF STRATEGY
IS CHOOSING WHAT NOT TO DO
 

bottom of page