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WELCOME TO ATHENA ASSOCIATES

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TOP-LEVEL STRATEGY CONSULTING  

reimagined
FOR SMALLER COMPANIES AND SMALLER BUDGETS

Strategy –
actionable, affordable

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At Athena Associates, we've reimagined top-level strategy consulting to cater specifically to small and medium-sized enterprises (SMEs), start-ups, and entrepreneurs.

Our approach is fuss-free, friendly, and fair-priced. Designed to bring the premium strategy consulting experience within reach of smaller businesses.

 

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No intimidating complexity
No unclear fees
No abstract strategies


We bring clarity, focus, and engagement.



 

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With Athena Associates, you gain access to a streamlined, inclusive, and pragmatic approach.

Get your entire organisation aligned, motivated, and ready to implement a strategy that works.

Also for start-ups, our approach ensures you have a clear roadmap to success, promoting focus and growth from day one.

The method we use is widely adopted at the corporate level and is called OGSM, which stands for Objective - Goal - Strategy - Measure.

 

We've tailored this powerful tool specifically for SMEs, start-ups, and entrepreneurs.

We work globally from our hubs in Barcelona and Zurich, both in person and virtually.

This is a must-have if 

you are the owner of,
or in a leading position at an SME or start-up

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VISION WITHOUT ACTION
IS JUST A DREAM
ACTION WITHOUT VISION
JUST PASSES THE TIME

A GOAL WITHOUT A PLAN
IS JUST A WISH

–Antoine de Saint-Exupéry

VISION WITH ACTION
CAN CHANGE THE WORLD

– Joel A. barker, author/futurist

possible scenarios

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Tidy-up: organise your efforts and translate your ideas into actionable plans.

Especially for start-ups, full of ideas and motivation but lacking focus and structure, OGSM provides the clarity needed to channel your energy effectively.


 

ORGANISE & TIDY

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– Define growth
– Plan growth
– Achieve growth

And when you're ready for the next step,  OGSM helps mature organisations adapt to market changes, prepare for seamless leadership transitions, and break free from overemphasis on processes.

GROW & MATURE

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Reduce your own involvement by giving the management team and employees controlled autonomy, while maintaining business success.

– Minimise investor risk 

– Maximimise the selling price
                       
by ensuring sustainable strategies and effective succession planning.

 

REDUCE & SELL

Each scenario requires 

AN ACTIONABLE
BUSINESS PLAN
ON JUST ONE A4-PAGE

OGSM turns the 
unachievable into achievable

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fixed fee, all-in and affordable
ready for action within 1 month

Symptoms of a lack of strategy

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You work long hours, but it doesn't seem to make
much of a difference.


You start each day with a plan, but by the day's end, you have been sidetracked by other tasks.


There's a loss of direction:
– goals are constantly adjusted
– decision-making is reactive instead of proactive

 

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During your holiday, there's daily contact with your team: trying to staying in control,
avoiding stagnation.


Strategic decisions are avoided: you end up doing
many things, but without focus.


Instead of clients coming to  you, you are constantly
looking for clients.

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You can't sell your business because it is inseparable from you – you are its essence.


Inefficient ways of working are leading to inefficient use
of time and money. 


Employee turnover is going up, while productivity is going down.

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