the growth roadmap
.png)
Turn ambition into structure, and structure into action
A flexible roadmap to scale without losing direction or culture
from vision to execution
Structure and focus for fast growth,
across functions, levels and regions
Why it matters
​
As your company grows, alignment and keeping the overview becomes a challenge.
Everyone works hard, but not always in the same direction
Priorities multiply, new hires are onboarded without full context, and conflicting agendas slow everything down.
What you need is a shared strategic roadmap.
One that keeps your vision alive as you scale, and gives people
-
the clarity
-
autonomy
-
and focus
to make the right decisions every day.
The system behind it
​
We use the OGSM model as the foundation for our strategic roadmap.
It has been designed to help fast-growing companies scale with structure and clarity.
Global organisations like Procter & Gamble have refined and perfected it.
And now, more than ever, it is relevant to ambitious scaleups.
​
OGSM stands for:
-
Objective – what success looks like
-
Goals – measurable targets
-
Strategies – how you get there
-
Measures (dashboard) – the KPIs of the strategies
-
Measures (actions) – co-created with the teams who will execute them
​​
The bottom-up involvement creates ownership, motivation, and buy-in from the start.
It is simple, compact, and powerful, designed to connect vision with execution.
"what" by "how" logic
The heart of good strategy, and OGSM
What do you want to achieve — and how will you make it happen?
This ensures words becomes actions.
And it is what enables the plan to cascade across functions, levels and regions.
cascading
Once the core OGSM is set, we use it to cascade strategy across teams and levels.
A strategy at one level becomes an objective for the level below.
This creates clear accountability and connection across layers.
VERTICAL CASCADING –
ACROSS LEVELS
HORIZONTAL CASCADING –
Across functions
​The "What" part remains the same.
​
The "How" part changes to reflect the specific skills of a department or team (like marketing, finance, R&D, etc.)
​Objective: The same everywhere
​​
Goals: Based on regional potential.
​
Strategies: Reflecting regional market conditions and cultural nuances.
​​
Measures (Dashboard)
Tracking regional progress.
Measures - Actions
Implementing the strategies in each region. ​​
REGIONAL CASCADING –
Across borders
Cascading turns your plan into a shared commitment
​
​
More than rollout, this is where real alignment happens:
​
Brings teams and functions together
​
Surfaces dependencies, timeline conflicts, and blind spots
​
Creates ownership across levels and regions
​
Boosts accountability, motivation, and speed
​
​
Built together, understood by all — and acted on by everyone.
the visual structure of an OGSM
