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FOR STARTUPS AND SMEs (ENTREPRENEURS)

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TOP-LEVEL STRATEGY CONSULTING  

REIMAGINED
FOR SMALLER COMPANIES AND SMALLER BUDGETS

our difference
actionable – achievable – affordable

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SMEs, Startups and Entrepreneurs deserve access to premium strategy consulting.

Athena Associates overcomes  any
 barriers you might be facing. So you get the same high quality like larger companies.


 

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LESS COMPLEXITY
We reduce complexity with a streamlined, standardised and proven approach.



REAL-WORLD STRATEGIES
Instead of wordy and abstract powerpoint presentations, we deliver a complete, actionable
business plan on one A4 page.

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FIXED FEES
We charge per project, not per hour:  a fixed approach, with a fixed format for the outcome, and a fixed low fee. No surprises. 


FIXED TIMING
Our structured approach of three half-day workshops ensures a
time frame of one month
from beginning to end.

 

stages & challenges

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In the early stages, businesses are often bursting with ideas but struggle to turn them into structured, actionable plans.

 

While the vision may be clear, day-to-day operations and the need to secure funding can become overwhelming, leading to a lack of focus.

 

It becomes hard to organise work effectively, leading to missed opportunities and a slower path to growth. 
 

  • You work long hours, but it doesn't seem to make much of a difference.

 

  • Each day starts with a plan, but distractions and the challenge of finding funding derail progress.

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  • There is a lack of direction: goals are constantly adjusted, and decision-making is reactive instead of proactive.

 

  • Ideas are clear in your mind but hard to articulate or get executed.

ORGANISE, FOCUS & FUND

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As your business enters the next phase of growth, new challenges arise that can stall progress.

 

While early-stage successes brought momentum, scaling up often introduces complexities that can lead to stagnation.

 

  • Teams juggle too many projects, leading to stretched capacities.

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  • Due to rapid growth, processes that worked at an early stage become insufficient. 

 

  • Departments start operating in silos, leading to miscommunication and a lack of cohesion on long-term objectives.

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  • Employees complain that they are feeling disconnected or unsure of their role in the bigger picture.

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  • Diversification distractions lead to loss of focus on core competencies. 

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  • Without clear strategic direction, leadership starts to pursue new ideas that don’t align with the core vision.​

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  • Decisions are taken in response to immediate challenges rather than sticking to a long-term vision​.

GROW & MATURE

Our clients typically find themselves in one of these three stages

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At this stage, business owners are ready to reduce their involvement in day-to-day operations, or they are preparing to sell the company.

Your business is inseparable from you – you are its essence. 
The company’s operations and success heavily depend on you.

 

During your holiday, there's daily contact with your team:

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  • Trying to staying in control

  • Avoiding stagnation

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​Investors struggle to see the business’s potential:

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  • Its valuation is unclear without a documented strategy including clear growth plan.

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  • Its direction is unclear without a strategy for growth including an actionable plan for scaling or sustainability​

REDUCE & SELL

no matter which stage your business is in, you need

an actionable business plan on just one A4 page

 

your foundation
for the future

our promise:

fixed, affordable fee
ready for action within one month

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VISION WITHOUT ACTION
IS JUST A DREAM

ACTION WITHOUT VISION
JUST PASSES THE TIME

A GOAL WITHOUT A PLAN
IS ONLY A WISH

–Antoine de Saint-Exupéry

VISION WITH ACTION
CAN CHANGE THE WORLD

– Joel A. Barker, author/futurist

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