ACTIONABLE STRATEGY
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REDUCED COMPLEXITY
FIXED TIME LINE
FIXED LOW FEE
FIXED OUTCOME FORMAT
OGSM - explained
The qualitative vision of where you want to be at the end of a specific period (usually 1-3 years).
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​Seemingly impossible to achieve, made possible by OGSM.
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​It gives direction, ambition and motivation.
​Easy to understand and remember, touching both mind and heart.
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​Everything else follows from this; which means agreement within the team is required.
OBJECTIVE
Quantification of the elements of the Objective.
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Monitoring progress towards the Objective ensures you are heading in the right direction and staying on schedule.
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It also ensures all stakeholders have the same understanding of the specific words in the Objective.
GOALS
The bigger steps to achieve the Objective.​
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What you will do, and what you choose NOT to do.
​Focusing on a few tasks and executing them well is more effective than juggling many tasks simultaneously.
STRATEGIES
In English this term refers to both a measurement and an action.​​
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We divided Measures into
two parts:
– a Dashboard
– an Action Plan
MEASURES
Quantification of the elements per Strategy.​​​
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Monitoring progress of the strategy:
Are we heading in the right direction? Are we on schedule?
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Ensuring all stakeholders have the same understanding of the specific words in the Strategy.
MEASURES – DASHBOARD
The smaller, more concrete steps to realise each Strategy.
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Thoughtful decisions:
– how each team invests their time and uses their budget
​– what a team will do, and what they will STOP doing
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Responsibilities and deadlines.
MEASURES –
ACTION PLAN
key benefits of ogsm
Engaged and Motivated Employees
A unified and motivated team is the cornerstone of any successful business.
By aligning everyone’s goals and clarifying their roles, OGSM fosters a collaborative and transparent work environment, helping employees feel more engaged and valued.
This creates a culture of accountability and drives performance, reducing internal friction and boosting overall productivity.
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Boosting employee engagement
Employees feel more connected to the company's strategic direction, which improves motivation.
Improved employee retention
A collaborative and transparent environment leads to higher job satisfaction, reducing turnover costs.
Enhanced onboarding
New hires can integrate quickly, understanding their roles and how they contribute to the bigger picture.
Stakeholder buy-in
Involving the team from the start ensures ownership, accountability, and realistic goal setting, keeping the strategy motivating and achievable.
Clarity, focus,
and transparency
OGSM offers businesses the structure they need to ensure that everyone is on the same page.
It breaks down complex strategies into clear, manageable components, making sure that daily actions align with long-term objectives.
This clarity allows for smoother communication, sharper decision-making, and more efficient collaboration across departments.
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Clear direction
OGSM provides a clear roadmap for the organisation, ensuring everyone knows the end goal.
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Improved focus
Breaking down objectives into manageable components helps keep the organisation focused on what really matters, minimising distractions.
Enhanced alignment
OGSM aligns different teams and departments, reducing silos and ensuring that everyone is pulling in the same direction, understanding their role and the collective goals.
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Efficiency and Better Resource Allocation
With OGSM, organisations can streamline processes, reduce unnecessary meetings, and allocate resources more effectively.
This focus on prioritisation ensures that the most important tasks get done, leading to improved productivity and cost savings.
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Better resource allocation
Prioritising essential tasks and efficiently allocating resources helps prevent waste.
Increased productivity
Clearly defined roles, objectives, and priorities eliminate time wasted on non-essential tasks, improving overall efficiency.
Fewer and shorter meetings
Fewer alignment meetings are necessary, and when they happen, they’re far more efficient.
Streamlined processes
OGSM promotes optimised, automated processes, reducing the need for additional staff and cutting down unnecessary spending.
accountability, Continuous Improvement, and Proactive Management
Staying ahead requires continuous improvement and forward-thinking strategies.
OGSM helps businesses anticipate challenges and opportunities, providing a framework for regular reviews and updates.
This ensures that strategies are not only implemented but continuously refined, allowing businesses to adapt and thrive.
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Increased accountability
Clear goals and assigned responsibilities mean everyone is accountable for their part, enhancing performance.
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Continuous improvement
OGSM fosters a culture of ongoing growth, with regular reviews that allow for adjustments to goals and strategies to meet changing business conditions.
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Proactive management
OGSM becomes part of your everyday business, enabling you to deal with challenges or seize opportunities quickly.
REDBURY chocolate
EXAMPLE
Redbury Chocolate is a brand we wish really existed, with a mission to make top-quality, ethically produced chocolate accessible to everyone.
By the end of 2025, Redbury aims to be recognised as the go-to sustainable chocolate brand for connoisseurs who care about the impact of their choices.
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Their unique approach involves engaging communities, ensuring transparency in their supply chain, and offering co-ownership opportunities to those passionate about chocolate, sustainability and excellence.
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This example is illustrative and does not include all goals, strategies and measures required for a complete OGSM.
At the end of 2027, Redbury Chocolate is the leading, affordable chocolate brand for connoisseurs with a conscience
by developing successful a co-ownership model for every stage of sourcing and production.
OBJECTIVE
Sustainable
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achieve average sales of €/month
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sell an average of xx units of chocolate/month
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maintain a positive cash flow every quarter
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all stakeholders earn a fair and sustainable income
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The chocolate brand of choice
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90% of retailers selling Redbury indicate it boosts their sales
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95% consumer satisfaction rate, consumers feel proud and positive about their ethical choice
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Connoisseurs with a conscience
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95% of consumers associate Redbury Chocolate with renowned ethical brands and influential personalities who champion quality and sustainability.
GOALS
Engage and attract connoisseur communities by offering them co-ownership and exclusive perks.
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The story gets shared on all channels by making this easy and rewarding.
Efficient organisation by outsourcing production and distribution to a major artisan chocolate producer.
Ensure authenticity by involving stakeholders from all steps of the supply chain and giving them a platform.
STRATEGIES
Connoisseur communities
pick up on the brand
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> 20 communities
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>€450,000 in shares purchased
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Efficient organisation
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operating costs < xx% of sales
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Redbury holds a unique position in the portfolio of the chocolate producer
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a distribution network that aligns with the Redbury brand
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MEASURES - DASHBOARD
Connoisseur communities
pick up on the brand
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Redbury is introduced to and accepted by communities by making a list of potential communities and approaching them
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co-ownership is attractive for all parties by providing this OGSM + financial plan
Efficient organisation
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shortlist of potential partners by selecting major artisanal chocolate producers who value supply chain ethics
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choose an operational partner by discussions focussed on conscience, connoisseurship and a positive personal connection
MEASURES -
ACTION PLAN
the visual structure of an OGSM
