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ABOUT US

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A UNIQUE PARTNERSHIP

25+ YEARS OF
CONSULTANCY EXPERIENCE
MEETS
25+ YEARS OF
DEEP CORPORATE INSIGHT

Rudolf Rodenburg – Mariska Praktiek

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Dutch nationals: pragmatic, direct, friendly, with a can-do mentality.

 

We have lived and worked across Europe and around the world (we still do).

 

We are driven by turning our clients' 'impossible' into achievable.

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​We successfully bring together parties from different functional backgrounds to create an open atmosphere and build on strengths and expert insights.

 

We have that personal approach that larger consultancies often lack.

 

With hubs in Barcelona and Zurich, we are able to operate globally, providing our services virtually and in person, in English, German or Dutch.
 

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Rudolf holds a Master's Degree in Business Economics.

 

He has worked at some of the world’s leading strategy and brand consultancies, including Interbrand, WPP’s Design Bridge & Partners and Omnicom’s TBWA.

He develops strategies, aligns the branding and oversees communication to ensure cohesive and impactful results for his clients.

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His experience spans a variety of industries: from pharmaceuticals to airlines, from energy to FMCG, and from finance and insurance to non-profit and governmental. 

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As a consultant, he regulalrly encounters new industries, which enble him to bring in fresh across-sector perspectives. He quickly immerses himself in unfamiliar fields while maintaining an objective view, ensuring that he's not constrained by too much industry-specific thinking.

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Rudolf has created many OGSMs across a wide range of sectors and for national organisations as small as eight employees to Europe-wide organisations with over 1000 employees.​

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Working with Rudolf:

  • He's known for his logical and objective approach, keeping a clear view of complex situations and zeroing in on what's essential for results.

  • He expertly challenges his clients to think deeply, maintaining a sense of humour that makes the process engaging.

  • His approach emphasises clarity and focus, ensuring that strategies are both practical and impactful.​​​​

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​LINKEDIN

Mariska holds a Master's Degree in Business Economics.

 

She has a strong background in the international corporate environment with experience across multiple industries, including IT, insurance, finance and oil & gas. She spent over ten years at Royal Dutch Shell, where she developed a deep understanding of corporate dynamics and strategy execution.

 

Her responsibilities included:

  • communicating the strategy across the organisation, ensuring it was understood and embraced at all levels

  • ensuring engagement across all corporate functions, working to align different teams and departments with the company’s strategic goals

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Additionally, Mariska has trained numerous leadership teams and managers in leadership communication, empowering them to effectively lead their teams through periods of change.

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Working with Mariska:

  • She is excellent at thinking outside the box, to come up with creative solutions to complex problems. Her creativity is grounded in a clear understanding of the nuances of each project.

  • She works through complex processes methodically and patiently to ensure thoroughness and accuracy in every task. 

  • Mariska's sharp eye for detail enhances her ability to deliver high-quality, accurate work, streamline problem-solving, and ensure client satisfaction.​​​

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LINKEDIN

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why we do this

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Seeing the impact of a well-crafted OGSM is incredibly rewarding, especially for SMEs, Start-Ups, and Entrepreneurs, where results are more immediate and transformative. And it is not just the business that benefits; also the people experience growth, on a personal level.

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We are driven by a sense of fairness. High-quality consulting should not be out of reach for smaller businesses. Too often, great strategy support is reserved for larger companies with big budgets. We believe that smaller organisations deserve access to these same tools and insights.

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We love working at both ends of the spectrum: helping you shape the big picture while getting to the essence of what truly matters, and then breaking it down into manageable, actionable steps.

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Our combined experience gives us the ability to do this effectively. Rudolf brings a breadth of consultancy expertise across many industries and disciplines, while Mariska offers an in-depth understanding of how businesses operate, from within.​​​

ATHENA

strategic wisdom - tactical expertise 

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The Greek goddess of wisdom and strategy perfectly symbolises our consultancy's ethos and approach.

 

Athena was known for her clear-sightedness, great ideas and highly-developed ability to think ahead.

She was the decisive factor in winning battles.

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These are the qualities we bring to our strategic work with our clients.

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Athena is our patron of strategic mastery

the consultant's edge

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CLIENTS
Struggle to maintain objectivity

  • internal biases, personal agendas, conflicting priorities

  • desire for consensus without critical thinking

CONSEQUENCE

  • suboptimal strategic decisions

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OUR VALUE

  • impartial, unbiased

  • not involved in internal politics and dynamics

  • objective advice and insights

  • we challenge assumptions

RESULT

  • a more objective strategic approach

OBJECTIVITY

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CLIENTS

Have narrower perspectives

  • limited exposure outside their own field of expertise

  • biased view on importance of their own field of expertise

CONSEQUENCE

  • missed opportunities



OUR VALUE

  • experience with many disciplines and areas of expertise

  • fresh ideas

  • alternative viewpoints

  • best practices from other industries

RESULT

  • enriched strategic planning process

NEW PERSPECTIVES

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TOUGH DECISIONS

CLIENTS

Find everything important

  • lack of focus on the essential

  • doing everything a little bit

CONSEQUENCE

  • little progress, efforts too spread out




OUR VALUE

  • guiding you through a logic decision-making process

  • helping you to decide what NOT to do as part of your strategic plan

RESULT

  • a focussed, achievable OGSM

what clients say

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"The process of developing our OGSM was thorough and enlightening. Each step, each decision, provided more clarity."

PROCESS

"Creating our OGSM was like mapping our path to success. It was a real eye-opener to see our plans laid out so clearly, giving everyone a clear role and focus."

"I'm naturally creative and a real doer, so I never thought I'd enjoy strategy this much. Everyone should experience this process!"

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​"Since we started implementing the OGSM, our strategic direction has never been clearer. We've seen a remarkable alignment across departments, and our goals now feel achievable and tangible."

RESULTS

"Having an OGSM in place has truly transformed our operations. It’s like we all suddenly got a compass pointing us in the right direction—less confusion, more results."

It's amazing how everything

starts to align, fall into place and make sense

once the OGSM takes shape.

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"Working with Rudolf and Mariska was an exceptional experience. They are knowledgeable, incredibly responsive and committed to our success. They really made something complex accessible and enjoyable."

ATHENA ASSOCIATES

"Hands-on and patient, involving us in every step of the process. They challenged us in a friendly yet firm way, which really helped us to come up with our own solutions. We truly feel like we own our strategy now."

Due to the strategic and confidential nature of our work, we do not list client names on our website. References are available upon request.

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