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ABOUT US

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A UNIQUE PARTNERSHIP

CONSULTANCY EXPERIENCE
meets
IN-DEPTH UNDERSTANDING OF CORPORATE PRIORITIES

Rudolf Rodenburg – Mariska Praktiek

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  • Dutch nationals

  • Lived across Europe and worked globally (we still do)

 

We offer a diverse and informed approach.


We're driven by turning our clients' 'impossible' into achievable.

 

We reduce complexity and bring that personal touch that larger the consultancies often lack.
 

This is top-level consultancy reimagined for smaller budgets

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Rudolf has worked at some of the world’s leading brand and strategy consultancies, including Interbrand, WPP’s Design Bridge & Partners and Omnicom’s TBWA.

His experience ranges from pharma to airlines and from energy to FMCG and finance. His areas of expertise include:

  • business strategy,

  • brands

  •  communication strategy

  • employee engagement

  • internal branding. 

For British Airways he guided a global brand relaunch and internal roll-out for over 40,000 employees.

At SOS Children’s Villages, an NGO in 130 countries, he worked on global strategy and brand development at board level as Global Communications Director.

Rudolf successfully brings together parties from different cultural and functional backgrounds to create an open atmosphere and build on strengths and cultural differences.

 

Rudolf has a Master’s Degree in Business Economics.

Mariska has a background in the international corporate environment in the IT, insurance, finance and oil & gas industries, including over ten years for Shell.

Her responsibilities included communicating strategy and engagement across all corporate functions, working at board level and with functional leaders.

 

She worked on mergers, acquisitions, outsourcing, downsizing and re-organisations.

 

In addition, she has trained numerous leadership teams and managers in leadership communication. 

 

Mariska has a Master’s in Business Economics.

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WHY WE DO THIS

It is very rewarding to see the impact a good strategy has. Especially in SMEs, this impact is stronger and happens faster.

And not only the business that benefits: it's the people who make the biggest step forward. 

 

Our work brings us in touch with a variety of organisations and people. It is this variety that drives us, being able to guide our clients to get back that feeling of overview, focus and achievement; Guiding them to define where they are going and how they are going to do that.

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STRATEGY IS ABOUT CHOICES

YOU CAN'T BE ALL THINGS TO ALL PEOPLE

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the added value
of a good consultant

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xxx

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CLIENTS
Struggle to maintain objectivity

  • internal biases, personal agendas, conflicting priorities

  • desire for consensus without critical thinking

RESULT: suboptimal strategic decisions

OUR VALUE

  • Impartial, unbiased

  • Not involved in internal politics and dynamics

  • Objective advice and insights

  • We challenge assumptions

RESULT: a more objective strategic approach

OBJECTIVITY

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CLIENTS

Have narrower perspectives

  • limited exposure outside their own field of expertise

  • biased view on importance of their own field of expertise

RESULT: missed opportunities


 

OUR VALUE

  • experience with many disciplines and areas of expertise

  • fresh ideas

  • alternative viewpoints

  • best practices from other industries

RESULT: Enriched strategic planning process

NEW PERSPECTIVES

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TOUGH DECISIONS

CLIENTS

Find everything important

  • Lack of focus on the essential

  • Doing everything a little bit

RESULT: little progress, efforts too spread out



 

OUR VALUE

  • Guiding you through a logic decision-making process

  • Helping you to decide what NOT to do as part of your strategic plan

RESULT: a focussed, achievable OGSM

As your external strategy partners, Athena Associates act as facilitators, advisors, and catalysts for change. Which is what strategy is all about.

Our approach is pragmatic, logical and no-nonsense. We like to do things well, but don’t want to make it more complex than it needs to be. Because complexity often gets in the way of action.

After your OGMS is ready, our follow-up programme keeps the momentum. Your OGSM won’t land in the drawer. We support with implementation and give roll-out trainings.

STRATEGIC WISDOM

ATHENA

TACTICAL EXPERTISE

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The Greek goddess of wisdom and strategy perfectly symbolises our consultancy's ethos and approach.

 

Athena was known for being clear-sighted, having great ideas and a highly-developed ability to think ahead.

She was the decisive factor in winning the battlefield.

These are qualities we bring to our strategic work with our clients.

 

We guide business owners and -leaders with insightful strategy, develop robust business plans and ensure seamless succession.

 

Athena is our patron of strategic mastery.

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